On May 7, 2009 GE Healthcare announced a $6 billion marketing campaign and product development initiative that focuses on healthcare. Since then GE Healthcare has been very busy with advertising, partnership announcements and product announcements.
If you watched the Olympics over the past two weeks you couldn’t help but see commercials for GE Healthcare. The Take a Look commercial that announced their new handheld ultrasound machine was quite impressive. Did anyone else have flashbacks to Star Trek and Dr. McCoy’s tricoder? The other commercial that stood out was the one for their EHR where all the patient’s doctors stood up one by one to comment on his medical history.
In addition to the Olympic ads, GE Healthcare announced a partnership with Intel and the Mayo Clinic to study remote home monitoring. The study will use GE/Intel remote monitoring devices.
The year-long study, led by the Mayo Clinic, will involve 200 high-risk patients over the age of 60. It will explore and evaluate whether GE/Intel remote monitoring devices might reliably be put to use in reducing hospitalizations and emergency department visits.
Yesterday at the Healthcare Information and Management Systems Society (HIMSS) conference, GE Healthcare announced the following:
– Debut of GE’s new clinical knowledge platform that enables healthcare delivery organizations to improve performance against their quality targets.
– Launch of GE’s next-generation eHealth Solutions platform — an infrastructure offering that includes expanded services for health information exchange, a clinical portal and a patient health management system.
– Demonstration of planned enhancements to eHealth Information Exchange (HIE) which are expected to enable the HIE to view reports on healthcare quality at the provider level, state level and information exchange level based entirely on information collected from participating providers.
– Enhancing the quality of patient care and addressing the needs of IT professionals, GE Healthcare IT’s latest imaging solution debuts with new technology to bring images to the EMR using a single point of access.
– A suite of rapid implementation packages for GE’s proven electronic medical record and revenue cycle management solutions.
– Announcing the addition of thirty hospitals to the business’ latest Centricity(R) Enterprise EMR platform since November, fueling double-digit growth.
As you can see, GE Healthcare seems to be following through on it’s Healthymagination announcment.
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